Wednesday, 10 March 2010

Comparing Digipaks;

The two digipaks that most interested me were Sven and Elliott's.
This is because they are both doing the same song and footage, except their videos are both edited differently and so are their digipaks.

This is Sven's;

I really like this, it reminds me of my favouritest film ever American Psycho and it's marketing.
It gives quite a dark feel to it but also makes it seem like a diary. I actually think this works really well with the style of music Michelle Branch makes, as it is all very pop sounding but has a dark meaning to it. I also really like the layout and how the fonts are used, however the song titles should be a bit lower down on the cover.

Now, here's Elliott's;

As you can see, it is A LOT brighter than Svens and has the whole feel of the music video produced along side it. I like how bright it is but again, they have both used dripping paint, which looks really great in both. The only problem I find it Elliott's is that the front cover's image says 'I'm No Alone' which doesn't actually make sense, I know the image just got cut but perhaps another one might be better. Again, reminds me of my favouritest film ever American Psycho, with the paint dripping on a bright background, which instead of being like the marketing, it's like the opening of the film, where things represent murderous objects or just blood.
I like the fact he has used screengrab images or ones taken on day of shoot for his digipak too.

Overall, these are both obviously not completed so we'll have to wait and see.

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